Post by account_disabled on Jan 8, 2024 22:43:36 GMT -6
A calendar to organize the entire process. 3. Collect the necessary data This part consists of doing all the necessary research, with the idea of collecting as much information as possible, and then filtering it until the points that really matter to us remain. Among the main data collected from the competition are: Production costs. The prices of products and services. The level of customer satisfaction. The quality standards you use. Keywords positioned in search engines. Organic website visits. Engagement in social media posts. Bounce rate on the website. Sales growth. The types of digital marketing strategies. Content format on the website and social networks. The main marketing tools you use. Distribution logistics. And what tools can you use for this? In the case of digital research, you can use applications such as Semrush, Google Trends, Ahrefs, Similarweb, Ubersuggest, etc.
Semrush Screenshot For example, with Semrush you can analyze both your website's data and that of your competitors, and compare Phone Number List them with different filters. Keep in mind that you will not always need all of these indicators — you can use less or even more — since it depends a lot on the particular situation of your business. Just remember to be realistic and not look for information that is too difficult to find. 4. Analyze the data Once you have collected and filtered all the necessary information, you will have to do a thorough analysis of everything. To do this, the most effective thing is to directly compare said data with each other, and with yours. You can use tables and graphs for this purpose, which will make it easier to understand the gap between each of the companies.
Once you detect in which aspects the competition has better performance, you have to analyze the reason for this. Suppose you research the organic traffic of one of your main competitors, and you realize that it is having an increase of 30% in the last 3 months. Then you have to see if this is due to the creation of new content, optimizations, backlinks, etc. 5. Apply appropriate measures The final stage of this cycle is “action”, because it is the moment in which all corrective measures are applied to your business. Whether you must apply marketing automation in your business to improve the times of your processes, you have to create more striking content on social networks to increase your engagement, or you have to carry out a complete SEO optimization of your website to position yourself better in Google ; all this must be applied.
Semrush Screenshot For example, with Semrush you can analyze both your website's data and that of your competitors, and compare Phone Number List them with different filters. Keep in mind that you will not always need all of these indicators — you can use less or even more — since it depends a lot on the particular situation of your business. Just remember to be realistic and not look for information that is too difficult to find. 4. Analyze the data Once you have collected and filtered all the necessary information, you will have to do a thorough analysis of everything. To do this, the most effective thing is to directly compare said data with each other, and with yours. You can use tables and graphs for this purpose, which will make it easier to understand the gap between each of the companies.
Once you detect in which aspects the competition has better performance, you have to analyze the reason for this. Suppose you research the organic traffic of one of your main competitors, and you realize that it is having an increase of 30% in the last 3 months. Then you have to see if this is due to the creation of new content, optimizations, backlinks, etc. 5. Apply appropriate measures The final stage of this cycle is “action”, because it is the moment in which all corrective measures are applied to your business. Whether you must apply marketing automation in your business to improve the times of your processes, you have to create more striking content on social networks to increase your engagement, or you have to carry out a complete SEO optimization of your website to position yourself better in Google ; all this must be applied.
