Post by account_disabled on Apr 30, 2024 1:28:08 GMT -6
The influencer marketing manager who asked creators to fill out a form, asked the creators to share some information about themselves in a form. It helps her understand creators ’ experiences and pain points that may be associated with their products . Avatar Georgina Whalen The Influencer Marketing Manager form is a great way for creators to provide more information asynchronously , as their schedule allows . I'm hesitant to ask for a phone call before signing a contract because I know their time is valuable . The additional information facilitated further review and provided Georgina with various content ideas in advance which aided in the final selection . Pros You can make better creator hiring decisions by providing more information up front . Disadvantages This is a larger request so your response rate may be lower . Should you follow up ? Yes. Almost every marketer involved follows up in some capacity .
Most people choose to follow up once . Why Dmitry Cherna Says Avatar Dmitry Cherna K Former Influencer Executive Inbox is cluttered and things are getting lost so follow up is necessary. I plan on doing up to two follow - ups . The first time was a week later and the second time was two weeks later. Anything longer than three messages can become irritating . Georgina Whalen added Avatar Georgina Whalen Influencer Clinics Email List Marketing Manager If a creator doesn’t respond after sending two emails I try to avoid flooding their inbox We never know what a creator will go through . Brand collaborations require a lot of time , energy and energy. So the first follow- up was a no-brainer. By adding these you will significantly increase your response rate. Beyond that the concern people have is if the creator still hasn't responded is they just not interested in my product will it frustrate the creator if I continue to follow up Personally I think just be careful At one point you can add more content to follow.
As long as your emails are relevant , polite, and respectful you probably won't be as annoying as you think. We all know creators are busy and inboxes are full. Emails are either being missed or people simply don’t have time to respond . If it's a creator you really want to work with follow up but keep your distance. And put some effort into showing that they are not automated (if they are not ). Leave a wider gap after the initial follow - up . Try again months, months, months later . Circumstances will change and you may reach that person at a better time . Should you automate influencer outreach ? If you’re in the early stages of your influencer program , keep everything manual for now . Forget scalability – first understand what actually works. Get some experience making contacts and negotiating deals . Try something different and personal. Then automation might make sense based on your strategy .
Most people choose to follow up once . Why Dmitry Cherna Says Avatar Dmitry Cherna K Former Influencer Executive Inbox is cluttered and things are getting lost so follow up is necessary. I plan on doing up to two follow - ups . The first time was a week later and the second time was two weeks later. Anything longer than three messages can become irritating . Georgina Whalen added Avatar Georgina Whalen Influencer Clinics Email List Marketing Manager If a creator doesn’t respond after sending two emails I try to avoid flooding their inbox We never know what a creator will go through . Brand collaborations require a lot of time , energy and energy. So the first follow- up was a no-brainer. By adding these you will significantly increase your response rate. Beyond that the concern people have is if the creator still hasn't responded is they just not interested in my product will it frustrate the creator if I continue to follow up Personally I think just be careful At one point you can add more content to follow.
As long as your emails are relevant , polite, and respectful you probably won't be as annoying as you think. We all know creators are busy and inboxes are full. Emails are either being missed or people simply don’t have time to respond . If it's a creator you really want to work with follow up but keep your distance. And put some effort into showing that they are not automated (if they are not ). Leave a wider gap after the initial follow - up . Try again months, months, months later . Circumstances will change and you may reach that person at a better time . Should you automate influencer outreach ? If you’re in the early stages of your influencer program , keep everything manual for now . Forget scalability – first understand what actually works. Get some experience making contacts and negotiating deals . Try something different and personal. Then automation might make sense based on your strategy .
